It feels SO good to be in 2010. 2009 was full of upheaval for many reasons, not the least of which was changes in digital marketing. So let’s kick start the New Year will a look at some powerful trends that will shape the coming year.

1. WHERE YOU ARE IS WHO YOU ARE
In the past year we have seen a powerful increase in the mainstream adoption of social media. With the increase in popularity of veteran sites like facebook and twitter, along with location-based newcomers like Foursquare and Postabon, digital marketers will be forced to rethink their advertising strategies to incorporate this new location-based variable.

2. THE CUSTOMER AS ADVERTISER
As social networking, real-time and geo trends are integrated with mobile devices that enable consumers to effortlessly produce, publish and advocate for brands, consumers will move towards a unique position where they become the de facto advertiser for much brand messaging.

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