Ten things the JK wedding taught us about social media
Now that the confetti has settled, and that wedding video has been consigned to the ‘one hit wonder’ file of Internet history (complete with its own parody below), it seems appropriate to consider what might be learned from such a startling sensation.
Content that resonates so loudly across culture and the internet (12 million views in 10 days) inevitably possesses certain qualities we can learm from. Those qualities apply to the fundamentals of effective communication (as in marketing) and the dynamics of social media.
Some of the points on the following list appear obvious and they are. What is not obvious is to how to apply those same principles to your brand or product marketing in order to benefit from the same social media appeal. Periodically the best brands and marketers manage to do it. No brand does it all the time. At the very least it is something we should always aim for.
1. BE LIKE US: We all know what a wedding is. We’ve all probably been to one (or had several of our own!). The circumstances were instantly relatable and allowed the viewer (customer) to easily project themselves into those circumstances.
2. THINK AGAIN: If you told me that the idea of a wedding ceremony could be so completely redefined in a single video, I would have been skeptical. Yet now that it’s been done, it seems so obvious. So take whatever your “known” quantity is into the unknown. If JK can do it with something as familiar as a wedding, everything is fair game.
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