Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post,  jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way we do business under our feet. As a result many people will not be absorbed back into those industries once the economy recovers because they will have moved on. As Jeff Jarvis, media columnist for The Guardian and author of What Would Google Do?, rightly noted:

Media – music, newspapers, TV, magazines, books – may be lucky to be among the first to undergo this radical restructuring. Other industries and institutions – advertising, manufacturing, government – are next and they, like their predecessors, don’t see what’s coming, especially if they think all they’re undergoing is a crisis. The change is bigger, more fundamental, and more permanent than that.