Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona.

What’s unique about the app is that it combines premium, geo-tagged content, the latest iPhone technologies, and social media integration that is constantly updated by real people in real time.

Read more here: bit.ly/4vHk3a